The Predictometer: What’s In Store for B2B Marketing In The Second Half of 2017

The Predictometer: What’s In Store for B2B Marketing In The Second Half of 2017

As 2016 wound to a merciful halt, there were lots of predictions about where B2B marketing was heading in 2017. Predictably, account-based marketing got lots of attention on the blogs, as did customer-centricity, using content for recruitment (not just marketing to customers), and (as usual) some new trends in content marketing. Fast-forward to the midpoint of 2017. Where are we now? Let’s take a look at what the remainder of 2017 hold for B2B marketing. Marketing Automation is (Slowly) Coming…

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Sketchy Opinions: Featured Sketch Plugin – Craft by Invision

Sketchy Opinions: Featured Sketch Plugin – Craft by Invision

It’s no secret that we love the professional digital design tool Sketch. Not only is the UI incredibly simple to master, but there is a huge community of developers and designers that make a dizzying array of plugins, templates, and other Sketch goodies. In this regular feature of the HoA, we talk about some of our favorite Sketch add-ons. When you want to visualize how the site you’re designing is really going to look and feel, generic placeholder content only goes…

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Some of Our Favorite VR Apps

Some of Our Favorite VR Apps

We’re mildly obsessed with VR, so we decided to share some of our favorite apps we’ve found. Jump in! Google Cardboard Although they definitely deserve a mention, this quick list isn’t counting the YouTube app, the Google Street View app or the Cardboard app itself. Expeditions Designed for the classroom, Expeditions allows you to guide your class to any of more than 200 destinations, including famous landmarks, the ocean’s depths and yes, the final frontier. Apollo 15 Moon Landing VR…

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3 Ways to Use Spotify’s API to Create Awesome User Experience

3 Ways to Use Spotify’s API to Create Awesome User Experience

In the world of digital music services, Spotify has earned its place as one of the best and most innovative providers in the industry today. We’re pretty big fans of the service ourselves. But did you know that developers and website owners can take advantage of the brains behind Spotify by accessing their freely available application programming interface (API)? Access to the API means that businesses can offer more awesome web applications with enhanced user experiences. API’s are the future…

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More Content Tips for Music Tech Makers

More Content Tips for Music Tech Makers

Us Mighty & Truers are kind of music geeks. That’s why we’re always up for helping makers of music tech up their marketing game. We recently wrote up a post talking about what kinds of content music tech makers should create. We wanted to do a little bit more on that theme, so enjoy! For some blogs, content creation is easy as snapping their fingers. The ideas, titles and posts just seem to come together and never stop. However, for…

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A Perfect Storm: Four Campaigns that Bridged the Physical and Digital Domains

A Perfect Storm: Four Campaigns that Bridged the Physical and Digital Domains

Consumers get bombarded with advertising constantly. You know those dumb “You’ll never believe what I found . .” or “The most shocking thing ever is . . ” click-baity titles just signal (most) readers to move their eyeballs elsewhere. To break through the noise, you have to do something unique.  Savvy companies take a multifaceted approach that combines the physical and digital–creating a user experience that’s usually downright delightful. Here are four that we dug: Pin-Ups Nordstrom knows their audience….

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Four Useful Content Types You Should Create as a Music Tech Maker

Four Useful Content Types You Should Create as a Music Tech Maker

You have a sick new piece of gear. Maybe it’s a guitar pedal. Maybe it’s a drum head made from space-age materials or an ultra-sensitive, omni-directional mic made from discarded cicada shells and Italian marble. Whatever it is, you need to get it in front of distributors and consumers. How do you do that? There’s a simple hack: content marketing. But with so many content options, it can be pretty overwhelming trying to decide where to start or what attracts…

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Four Things WebVR Means for Technology Brands

Four Things WebVR Means for Technology Brands

Virtual reality is the new kid on the block that’s catching everyone’s attention. Everything from VR games to photo-realistic simulations are making digital waves on every technology platform. But where does that leave regular old browsing? Is it meant to be left behind in the digital dust while everyone averts their gaze in their trendy new headsets? Not if Google’s new WebVR API has anything to say about it. Google wasted no time launching their own version of Mozilla’s ground-breaking…

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The Official Mighty & True Austin Bar Guide

The Official Mighty & True Austin Bar Guide

At Mighty & True, we’re proud to have our world headquarters in Austin, Texas. From the music to the food to the chill vibes, ain’t no better place to call home. So we take it as a sacred honor to enlighten travelers as to the delights to be had here in the Violet Crown. Whether you’re in town for SXSW or just barnstorming through–you’re gonna want to wet your whistle while your here. The map below is our gift to you–some…

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Battle Royale: Sketch vs. Adobe XD: Only the Strong Can Survive: Two Apps Enter, One App Leaves: Rise of the Design

Battle Royale: Sketch vs. Adobe XD: Only the Strong Can Survive: Two Apps Enter, One App Leaves: Rise of the Design

Welcome to Battle Royale: Sketch vs. Adobe XD, where only the strong shall survive. Time to introduce our contestants. Sketch The first in the ring, Sketch is simple graphic design software, a robust, easy to use solution for creating, editing, and re-tooling graphic elements as part of a web page, mobile app, and other designs requiring an integrated, free-flowing layout. Created by the Bohemian BV team based in Netherland, by artists for artists, Sketch is less than a decade old…

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