In the world of digital music services, Spotify has earned its place as one of the best and most innovative providers in the industry today. We’re pretty big fans of the service ourselves. But did you know that developers and website owners can take advantage of the brains behind Spotify by accessing their freely available application programming interface (API)? Access to the API means that businesses can offer more awesome web applications with enhanced user experiences.
API’s are the future of website and mobile development, opening up new ways for innovation and web experience. Many organizations today integrate multiple API’s into a single application, transforming their businesses without reinventing the wheel.
The Spotify REST API offers a creative way of accessing Spotify data, while providing a rich user interface for users. The API returns data in a JSON format directly from their catalog such as: songs, artists, and albums. JSON is a data format that is not dependent on any scripting language, and is available for integration into many web infrastructure.
The API can also be used to access account data like playlists and music saved on a user’s account; providing access only with a user authorization token.
Adding some sort of music integration to your digital product’s interface or design hits a lot of sweet-spots for us because we’re music geeks and we love rock-solid user experience. So we’ve come up with three ways you can use to use the Spotify API to create awesome user experiences for your web application:
Host a Spotify contest on your website
Your business model doesn’t even have to be tangentially related to music to run a music contest. As long as you have customers who are music fans, you can run a contest on your web application using the Spotify API. This will give you an opportunity to connect with your customers in more meaningful ways, and let them show off their musical tastes.
You could create a collaborative playlist that lets users suggest songs for your company’s music rotation. A wedding apparel design business could have customers vote on their favorite wedding music. It’s a great way to keep your business on the minds of your customers without using hard-sell methods.
Create a Simple Search Experience
Search function is used by many web applications to create a rich user-experience for website visitors. Even though your customers can go directly to Spotify and do a search on their own, bringing the search option to them means that you can give them a more memorable search experience from within your website. This also means that users can search and create data records on your application directly from the API. This function isn’t only limited to website applications, there are many example mobile applications on GitHub created using the Spotify API.
The search feature can be used to create a favorite list on social applications, or create a playlist on a website and a whole lot more. It’s simple, and your users only have to do a search and save the data to their accounts. The API is designed for remote access, and because it returns data in JSON format, it’s easy to integrate it into different types of applications.
Authentication and Authorization
Retrieving data is one of the common uses of the API. But you can also access user account information, and use it to authenticate users on your platform. Authentication has to be done with care, because once the API retrieves the credentials, your system will have to decrypt and store the data securely. User’s permission is normally required to access and manipulate the data, so developers use OAuth (an open standard for authorization) to get this job done.
Using the Spotify API to Market your brand is an indirect marketing strategy, and gives your brand more exposure by creating an unforgettable user-experience. We can help you do cool stuff like this too! Give us a shout to learn more.
And by the way, here’s a playlist we made full of some of our favorite artists from our hometown of Austin, Texas.