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Category: Awesome Music

Music is a huuuuuuge part of our lives at Mighty & True. From jazz fusion to 70s British punk to stoner metal, our music tastes are nothing if not broad and eclectic. So it tickles us to be able to share with you the music we think is awesome.

3 Ways to Use Spotify’s API to Create Awesome User Experience

3 Ways to Use Spotify’s API to Create Awesome User Experience

In the world of digital music services, Spotify has earned its place as one of the best and most innovative providers in the industry today. We’re pretty big fans of the service ourselves. But did you know that developers and website owners can take advantage of the brains behind Spotify by accessing their freely available application programming interface (API)? Access to the API means that businesses can offer more awesome web applications with enhanced user experiences.

API’s are the future of website and mobile development, opening up new ways for innovation and web experience. Many organizations today integrate multiple API’s into a single application, transforming their businesses without reinventing the wheel.

The Spotify REST API offers a creative way of accessing Spotify data, while providing a rich user interface for users. The API returns data in a JSON format directly from their catalog such as: songs, artists, and albums. JSON is a data format that is not dependent on any scripting language, and is available for integration into many web infrastructure.

The API can also be used to access account data like playlists and music saved on a user’s account; providing access only with a user authorization token.

Adding some sort of music integration to your digital product’s interface or design hits a lot of sweet-spots for us because we’re music geeks and we love rock-solid user experience.  So we’ve come up with three ways you can use to use the Spotify API to create awesome user experiences for your web application:

Host a Spotify contest on your website

Your business model doesn’t even have to be tangentially related to music to run a music contest. As long as you have customers who are music fans, you can run a contest on your web application using the Spotify API. This will give you an opportunity to connect with your customers in more meaningful ways, and let them show off their musical tastes.

You could create a collaborative playlist that lets users suggest songs for your company’s music rotation. A wedding apparel design business could have customers vote on their favorite wedding music. It’s a great way to keep your business on the minds of your customers without using hard-sell methods.

Create a Simple Search Experience

Search function is used by many web applications to create a rich user-experience for website visitors. Even though your customers can go directly to Spotify and do a search on their own, bringing the search option to them means that you can give them a more memorable search experience from within your website. This also means that users can search and create data records on your application directly from the API. This function isn’t only limited to website applications, there are many example mobile applications on GitHub created using the Spotify API.

The search feature can be used to create a favorite list on social applications, or create a playlist on a website and a whole lot more. It’s simple, and your users only have to do a search and save the data to their accounts. The API is designed for remote access, and because it returns data in JSON format, it’s easy to integrate it into different types of applications.

Authentication and Authorization

Retrieving data is one of the common uses of the API. But you can also access user account information, and use it to authenticate users on your platform. Authentication has to be done with care, because once the API retrieves the credentials, your system will have to decrypt and store the data securely. User’s permission is normally required to access and manipulate the data, so developers use OAuth (an open standard for authorization) to get this job done.

Using the Spotify API to Market your brand is an indirect marketing strategy, and gives your brand more exposure by creating an unforgettable user-experience. We can help you do cool stuff like this too! Give us a shout to learn more.

And by the way, here’s a playlist we made full of some of our favorite artists from our hometown of Austin, Texas.

More Content Tips for Music Tech Makers

More Content Tips for Music Tech Makers

Us Mighty & Truers are kind of music geeks. That’s why we’re always up for helping makers of music tech up their marketing game. We recently wrote up a post talking about what kinds of content music tech makers should create. We wanted to do a little bit more on that theme, so enjoy!

For some blogs, content creation is easy as snapping their fingers. The ideas, titles and posts just seem to come together and never stop. However, for music tech creators, it’s not quite as straightforward. Here are four tips to get those creative juices flowing so you can leave consumers and distributors wanting more.

Make your content valuable

This tidbit applies across the board. You won’t draw too many people if you just post about how much you love a certain brand of midi keyboards or random anecdotes from your life. People want to know how this will affect them. They want to know why it should matter, how much it’s going to matter, and finish reading the article with a better understanding than they had before.

For example, let’s say you’ve been wanting to write an article about microphones. A good idea for any music tech enthusiast, yeah, but that’s all it is: an idea. By expanding on it, you can focus your target demographic and appeal to your niche more. For example:

  • “7 Must Have Microphones for Thrash Metal Bands”
  • “The Best Microphones of 2017”
  • “The Technical Differences Between Stage Mics and Voice-Over Mics”
  • “Popular Mic Brands Used by Popular Bands”

The possibilities are endless, but it’s up to you to decide which one will fit your target audience better. Remember, idea<concept<execution, and you can never go wrong.

Be brief, but dense

There are a few good reasons why brevity is the soul of wit, especially when it comes to blogging. For one, you need to take into account the average reader’s attention span. Most web users are just looking for something quick and easy. Something they can skim while they’re on their lunch breaks. That’s why 250 words are considered the standard for content.

This might sound like a let-down if you planned on a 2000 word post on why the Audio-Technica AT2020USB PLUS is vastly superior to a Blue Yeti microphone, but don’t worry. This actually saves you time, effort, and allows you to spread your content out over time to ensure that you’ll rarely run out of ideas.

Don’t fear the jargon

Chances are you’re not writing for a general audience, so don’t be afraid to you use jargon. If you need to say XLR cables, then say XLR cables. Don’t be afraid that you’ll scare off any new readers because chances are your audience is savvy enough to know what you mean.

But don’t try to stuff jargon and lingo in just to stuff it in. If you do it too often you come across as someone who’s trying to sound like an authority versus someone who actually knows what they’re talking about. Try to keep your language easy and breezy, but don’t be afraid to talk shop.


Content has such a wide definition these days that just about anything could be called content. Twitter post, a witty Facebook meme, or even a picture on Instagram. Whether it’s good content is a different story. Your content style should reflect your blog’s tone, style and intention. But don’t be afraid to experiment from time to time. Variety is the spice of life, after all. Though too much spice can change the overall flavor, so make sure you don’t drive off your readers by changing that flavor.

Consider making video reviews, conducting interviews with leading figures or users of the tech in your category. You could even do some cross-platform promotion to further engage your target audience, and attract the consumers and distributors you’ve wanted for years.

If you’re a music tech maker looking to up your marketing game, drop us a line! We’d love to talk some shop.

Four Useful Content Types You Should Create as a Music Tech Maker

Four Useful Content Types You Should Create as a Music Tech Maker

You have a sick new piece of gear. Maybe it’s a guitar pedal. Maybe it’s a drum head made from space-age materials or an ultra-sensitive, omni-directional mic made from discarded cicada shells and Italian marble. Whatever it is, you need to get it in front of distributors and consumers. How do you do that?

There’s a simple hack: content marketing. But with so many content options, it can be pretty overwhelming trying to decide where to start or what attracts customers in the space. Some brands aren’t even sure where to start let alone make content marketing work in their digital strategy.

The good news is there are simple, yet highly effective content types that you can begin to focus on to draw likely prospects to your company. We’ve outlined four things that will help get your gear in front of the right folks.

#1 Live-Streaming Videos

Did you know that people spend three times longer watching a live video versus one that’s been pre-recorded? Tools like Facebook Live, Periscope and Instagram Stories are generating crazy engagement on social media. You can use these platforms to draw your audience into your culture and sound, humanizing your brand and making you more relatable.

Live-streaming is a brilliant way to connect with your social followers while increasing brand awareness. Here are a few ways you can begin leveraging this content type for your music tech brand:

  • Take your audience behind-the-scenes in how you put together a product
  • Put on an exclusive “mini-concert” featuring an artist that uses your product.
  • Host Q&A sessions; give prospects and customers an opportunity to ask you questions and receive immediate responses
  • Provide a live demo to give your users and prospects a chance to see what your product can really do

#2 High-Quality Images

Visuals absolutely ROCK (heh, see what we did there?!) on social media. In fact, Facebook posts with images see 2.3 times more engagement than posts without. Also, articles that have an image once every 75-100 words receive double responses on social media than those lacking visuals. Speaking of which:

Instagram boasts over 600 million active users who are regularly liking, commenting, and reposting visuals on a daily basis.

The point: ramping up your images will get you noticed on social media. Publishing visual content that complements your message enriches your marketing, and keeps followers coming to your page. The beauty about the music tech industry is that there are unlimited opportunities to share photos that showcases your brand culture.

Commit to sharing at least two to five images a day on social media. On sites like Instagram, using hashtags is a must to new followers finding your content. Sites like Top-Hashtag and are ideal to finding popular ones in your niche.

#3 YouTube Videos

YouTube is the second largest search engine site. Mobile consumption of YouTube videos rises 100 percent every year. Your market is definitely engaging on this platform (see the gazillion demo and how-to videos made by actual users), and it’s important that your company shows up as a credible force in the industry.

There are many ways you can build up your channel to boost traffic, increase engagement and generate new contacts for prospective clients. In addition to creating product videos, here are a few other topics to consider along with SEO tips to optimize your YouTube videos for better ranking:

  • What are the most common questions distributors and consumers have within the industry? Use each of these inquiries as video topics
  • Tell your story. Video storytelling is a powerful method to building relationships and making you more relatable
  • Leverage keywords that your audience is actively searching for. Include it in your title (preferably at the beginning) and organically sprinkle it throughout your description
  • Upload the video using the keyword as its filename
  • Always end your video with one strong call-to-action. Tell your viewers what to do next (either click on the link to opt-in to your list or comment, like, share your post)
  • Repurpose your blog content into video

#4 Blog Posts

Blogging is one of the best ways to position your brand as an expert and authority in your niche. You also significantly increase visibility. In fact, companies that blog have 55 percent more website visitors. Also, 71 percent of business bloggers say their blog increased visibility in their industries.

Your blog is another way your audience can find you in search engines. No matter how slick your website is, it simply isn’t enough. Every post is an additional piece of Internet real estate connected to your brand. You’ll attract qualified leads and generate sales by having a consistent blogging cadence in place.

Use an editorial calendar to help you plan, organize and schedule your content. Keep your audience in mind when publishing your content. What problems can you help them solve? What frequent questions are asked? How is your brand the solution that musicians, engineers or techs need? Your responses will help you generate winning topic ideas to blog about and share with your social media followers and email subscribers.


Implementing these tactics in your marketing will better position your brand for success online. In 2017, your customer is actively engaging in these content types so it’s kind of imperative that you build up your strategy to appeal to your audience. With consistency, you’ll increase your exposure, drive more traffic to your site and begin capturing leads to grow your brand.

If you’re a music tech marketer looking to get yourself noticed, drop us a line. We’d love to talk shop with you.